ARIA charts will include YouTube data from Friday
Official music content consumption data for logged in YouTube users will be added to the official ARIA charts beginning Friday, March 4.
The Australian Recording Industry Association (ARIA) said the data contribution came after a long period of testing in conjunction with YouTube.
All streams that contribute to the multi-format charts are subject to an average economic weighting factor, which aims to convert streams into digital sales equivalents.
ARIA said it regularly reviews these conversion factors and updates them based on market movements.
ARIA CEO Annabelle Herd thanked YouTube for helping ARIA reflect the bigger picture of music consumption.
“We are very pleased to be able to continue our successful partnership with YouTube and thank them for their cooperation in helping us paint an even broader picture of music consumption in Australia week-to-week.” she declared.
“YouTube has previously provided data to help in the preparation of our Streaming Audio Visual Tracks chart, but this development brings their data into play on a much wider range of charts alongside our other streaming partners including Apple Music and Spotify.”
YouTube Music ANZ music content partnerships manager Marion Briand said the way fans in Australia interact with music continues to evolve.
“We know millions of Australians watch music videos every month on YouTube, so it’s exciting to know that this data will now be included in the ARIA charts,” Briand said.
“We are extremely proud of our work and our partnership with ARIA and we can’t wait to see where it takes us next.”
Read more: Ageism, Equality, and Making the Music Industry Safer for All: Q&A with Annabelle Herd, CEO of ARIA
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