Bandzoogle acquires SoundJam, the DJ-focused website building platform
Bandzoogle has officially acquired the DJ-focused website building platform SoundJam.co.
Bandzoogle – which announced an integration deal with print-on-demand service Printful to launch 2021 – this morning unveiled the acquisition of SoundJam.co, via a general post. This concise post does not disclose financial details of the transaction, but it does note that existing SoundJam users are poised to “gain access to Bandzoogle’s wide range of features to promote their music and engage their fans.”
New SoundJam users, meanwhile, will be invited “to use the Bandzoogle platform,” the parties said. (The “DJ website builder” plan on SoundJam costs the same price, $ 8.29 per month, as Bandzoogle’s “Lite” level.) Services that will help emerging DJs boost their careers, ”relayed the superiors.
Addressing the buyout in a statement, Stacey Bedford, CEO of Bandzoogle, said: “We are delighted that the members of SoundJam are joining the thousands of DJs who are already benefiting from website building and tools direct to Bandzoogle fans. .
“Their team shares our vision of helping musicians succeed, and we look forward to working with them to help their members and thousands of other DJs achieve their career goals,” concluded Bedford, a close Bandzoogle veteran. 14-year-old became CEO. in 2018.
SoundJam was founded in 2019 by Tom Watts, owner of Digital Heroes, and Hatty Hanna, owner of Stereo Social, and Watts acknowledged the agreement in a statement. “The SoundJam team saw that a partnership with the biggest and best player in the website builder market – Bandzoogle – could only allow us to further develop ourselves and thus enhance the careers of thousands of DJs more. quickly, “he said in part.
Financial details of the acquisition were not publicly announced, as mentioned, but it should be noted that the deal comes in the midst of declining profits for DJs for several years.
DJs before the 2018 pandemic saw their incomes plunge to their lowest level in five years, according to the annual analysis of the International Music Summit. The same source reported a further 68% drop in DJ revenue in 2020, despite the pivot towards live streaming and the substantial growth enjoyed by the wider music industry.
Despite these bleak statistics, 2021 has brought several positive developments to the DJ space.
In March, for example, DJ 3LAU set a record for non-fungible tokens (NFTs) at auction, generating $ 11.6 million by selling 33 NFTs. And Amazon Music launched “DJ Mode” in June, while this month marked the beginning of the re-emergence of tt.fm (including several notable new features) as well as the arrival of DJ mixes on Apple Music.
Finally, SiriusXM debuted a month ago on TikTok Radio – followed shortly thereafter by SoundCloud Radio – and the station offers live programming hosted by a number of DJs.