Joe Rogan’s guests don’t get so much benefit from Spotify exclusivity
Joe Rogan may be enjoying his time on Spotify massively, but new stats have shown his podcast guests aren’t getting the same love they used to be.
For years, the Joe Rogan podcast could be found pretty much anywhere you got your podcasts, and there was a very entertaining video version of the events on YouTube.
However, that all changed in May 2020 when the UFC commentator signed a mega-deal with Spotify to make their JRE podcast exclusive to them. The move is, obviously, huge for Rogan, but there have been some bumps along the way for the fans.
As for guests and formats, nothing has changed too much. He and his guests still sit down and chat about everything from the day-to-day business to the weird and the wonderful, but it looks like Rogan’s influence is waning.
According to an in-depth investigation by The Verge, Rogan’s guests don’t see the same thing before when it comes to new followers and general interest.
Using guests who had less than 500,000 followers on Twitter, the study examined the significance of the difference between the number of new followers guests got before and after the exclusive switch.
As they found, guests who appeared before switching to Spotify would get between 4,000 and 18,000 new subscribers. However, after the move, the average gain dropped to around 2,000. Additionally, Rogan’s YouTube channel also saw a massive loss of average subscribers, dropping from around 265,000 new subscribers per month to around 100,000.
This could indicate that Rogan’s podcast is just not reaching the same number of ears now, it is only on the Spotify platform, but this is unknown given that the platform does not share. that kind of data. As for YouTube’s loss of growth, that means it no longer hosts full shows there.
Fans have already complained about the move and begged Rogan to come back to YouTube, but that won’t happen given he signed to Spotify for a few more years.