Meghan Markle News: Duchess and Harry warned Spotify deal could ‘erode’ brand if unsuccessful | royal | News
Meghan Markle and Harry have confirmed their attendance at the Queen’s Jubilee
The Duke and Duchess of Sussex left their royal duties two years ago and moved to the United States, where they reside with their two children – Archie and Lilibet. The couple have continued to pursue business opportunities outside of the company, including signing a major deal with Spotify, worth £18million.
However, the partnership did not produce any content for the streaming platform in 2021.
So far, Archewell Audio has only released one show, a 35-minute special featuring guests such as Deepak Chopra, James Corden and Elton John.
According to reports, Spotify was expecting more content from the Sussexes last year.
Indeed, their company Archewell Audio hired podcast producer, Rebecca Sananes in the summer of 2021, and said they look forward to sharing more content later in the year.
The Duke and Duchess of Sussex have signed a deal with Spotify, worth £18million after leaving office
Meghan is to host a podcast series called Archetypes for Spotify
However, no new projects for the couple have appeared on the platform.
Since then, Meghan announced that she was working on a podcast called “Archetypes”.
The show is meant to “dissect, explore and subvert the labels that hold women back,” according to a press release.
Marketing expert Baruch Labunski believes that if the couple have a “positive experience” with Spotify, it could boost their “overall brand”.
But the internet marketing expert and CEO of the web consultancy firm says the deal could otherwise “erode it further”.
Mr Labunski is referring to the couple’s recent blow after one of the Sussexes’ two announced projects with Netflix was dropped from development.
Earlier this month it was reported that Netflix had removed an animated series created by the Duke and Duchess of Sussex as part of their $100m (£72m) partnership with the streaming giant .
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Harry and Meghan have so far only produced one 35-minute episode for Spotify
The project, with the working title Pearl, followed the adventures of a 12-year-old girl and was described as celebrating “extraordinary women throughout history”.
Baruch Labunski says Meghan and Harry can now rely on their Spotify deal going forward as other ventures the couple have started “have not been successful”.
He says it could cause leaders to “rethink setting up more projects”.
He told Express.co.uk: “Harry and Meghan’s other ventures, so far, have not been successful.
“It can cause leaders to rethink setting up more projects.”
Mr Labunski refers to other business opportunities the couple pursued after leaving their royal duties.
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The Bench was released last year and focuses on a father-son relationship
The founder of Rank Secure – a web design and internet marketing firm – added: “A positive experience with Spotify will also help or erode the couple’s overall brand.”
Last June, Meghan released ‘The Bench’, a children’s story focusing on ‘the changing and expanding relationship between father and son’.
The former Suits actress’ book is said to be inspired by a poem Meghan wrote for her husband shortly after the birth of their son, Archie.
The Bench has topped The New York Times’ Best-Selling Children’s Picture Book list since its release in the United States.
Although the book did well in the US, it failed to crack the Top 50 in UK sales.
Additionally, after announcing their Netflix deal in the fall of 2020, the Duke and Duchess of Sussex only revealed two ongoing projects – Pearl and a documentary called Heart of Invictus.
Despite Pearl’s Removal, Netflix Says Archewell Productions Remains a Valuable Partner
Meghan was to be executive producer of the Pearl series, alongside David Furnish, husband of Sir Elton John.
However, the children’s program was dropped by Netflix amid a series of efforts to save money.
The move, which also resulted in the removal of at least two other children’s shows, was prompted by the streaming giant announcing that it had missed its subscriber growth estimates and recorded a decline in stocks.
After the show was dropped, Mr Labunski said their deal with the streaming service was now based on “how good” Heart of Invictus was with audiences.
Despite Pearl’s removal, Netflix said Archewell Productions remains a valued partner and they continue to work together on a number of projects.
A Netflix film crew followed Meghan and Harry on a visit to the Netherlands for the Invictus Games last month.
The documentary is set to air later this year, but no official date has been announced.