Netflix and Spotify winners in several categories at Twitter brand awards for 2021

Through Patricia mirasol

Netflix and Spotify are multiple winners of the Twitter #BestOfTweets 2021 Southeast Asia (SEA) Awards. The December 14 awards show recognized branding campaigns that have captured people’s attention on the social media platform across SEA this year.

The awards garnered around 200 campaign nominations – a testament to Twitter’s partnership with brands, said Yu Sasamoto, Twitter vice president for JAPAC (Australia, Greater China, Japan, India, New Zealand, Southeast Asia). East and South Korea).

“It has been a rewarding year for Twitter from a business perspective as we have seen a 37% increase in global revenue over the previous year,” he said at the virtual event. “Two hundred and eleven million people actively use Twitter around the world, and [a lot are] in Southeast Asia.

Netflix, a California-based subscription streaming service, has won these national awards: @NetflixID (Netflix Indonesia) for its Army of the dead Twitter launched, @NetflixMY (Netflix Malaysia) for its Money theft Launch of Twitter, as well as @netflixth (Netflix Thailand) and NetflixMY in the category of most tweeted brands.

Music streaming service Spotify, on the other hand, took home the regional award for best branded voice with @SpotifyKDaebak, an account for all K-pop with over 370,000 subscribers. It also won the Most Tweeted Brands Category Nationwide for the Philippines (@Spotify_PH) and Best Category #OnlyOnTwitter for @SpotifyThailand Custom Solutions that allow Thais to support local artists and learn about current events.

“Although everyone is unique, we are all bound by our common interests,” added Daniela Bogoricin, Asia-Pacific Director of Twitter Next, at the event.

At the country level, Twitter announced the #BestofTweets awards to the following Filipino winners:

Best campaign to drive positive change in society – @UnileverPhils for its # Shop2Give campaign which supports Filipino children in need through UNICEF, as well as underprivileged communities through Gawad Kalinga.

Best Brand Voice – @unionbankph for its #WillUBMine campaign which demonstrated how the bank takes care of its customers through its customer services.

Best virtual event – @LazadaPH for their brand notifications campaign that sent offers to customers ahead of the big shopping day sales.

Better use of video – @Viu_Ph for his #TagDubonViu campaign, a series of videos showing the reactions of different personalities to watching dramas in Tagalog.

Best Newcomer Campaign – @byscosmetics_ph for its SKIN by BYS skincare launch which connected with the K-pop fandom through cultural references and a K-drama star ambassador.

The most tweeted about the brand – @Spotify_PH for leading the musical discourse by leveraging the interests of their audience. and wrapping their mark in the conversation.

Best launch on Twitter – @KFCPhilippines for the launch of its All-Meat Double Down Burger, whose emphasis on the ingredients of the burger made fans tweet that they deserve it.

Better connection to culture – @PondsPH for connecting with the local K-pop community, the third largest in the world, by tapping a K-pop star for their latest product, Pond’s Triple Glow Serum.

Best #OnlyOnTwitter – @TourismPHL, to use over 30 emojis to match 30 local destinations, each with personalized answers, images and landing pages.

Top brands on Twitter don’t tweet like brands on Twitter, according to Preetha Athrey, interim marketing manager for Twitter’s Asia-Pacific region. “It takes an authentic brand voice to build community and connect on Twitter,” she said.

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