OKC’s Rob Squad Reactions stars spark positivity on YouTube
MOORE – Eight months ago Jordan and Amber Robinson knew their family of four was growing, but they didn’t expect it to be six figures.
The fifth Robinson, Luca, was born in August, joining a family of over 150,000.
His parents don’t clone, they build an international world congregation on the spirit of music. As of December 23, their Rob Squad Reactions and Rob Squad YouTube channels had a combined audience of 200,000.
âLife-changingâ is what Jordan Robinson calls their 21st century sideline, but the extra income these two local educators get from YouTube is nothing compared to connecting with people all over the world.
âWhat the channel has given us is to restore our faith in humanity,â Amber says, half-joking. âIt’s been a dark year, and when I think about how I have people now that I would call my friends who live in Germany, one in Switzerland, it’s absolutely crazy. I think that’s honestly the real value of the chain.
Rob Squad was born
The Robinsons met in their first year at Northeastern Oklahoma State University in Tahlequah and started their family soon after. Jordan, a native of Wagoner, was a wide receiver for the football team, and Amber, a native of Marietta, ran the cross country.
They were lucky enough to have a daughter, Bria, now 8, in Tahlequah. The couple transferred to Southeastern Oklahoma State University and earned degrees in education.
When the family moved to Moore two years ago, it had grown to four with the addition of Kiya, now 5.
Today Jordan and Amber are 28 years old. He teaches geography to sixth-graders and coaches college and high school basketball and football at Moore. Amber is on sabbatical after teaching physical education in elementary school to give birth to Luca.
They launched their first YouTube channel called The Rob Squad about a year ago to share videos with the family, including Luca’s gender reveal. This channel has more than 12,000 subscribers and shares a variety of content aimed at young families.
Rob Squad Reactions
In every Rob Squad Reactions video, Jordan, or “Ya ‘boy Jay” reminds “RSR Fam” that he and Amber record “three videos a day, every day.”
They have now amassed a library of hundreds of videos of reactions to classical rock, country, symphonic and opera performances.
Jordan’s first video was an attempt to get a friend who had a chain to stop bothering him about his reaction to rock music.
âI kept telling him ‘It’s not me’,â recalls the lifelong rap and hip-hop fan.
Weeks later, Robinson finally gave in, promising to launch his own channel if he enjoyed the experience.
âIt was AC / DC’s ‘Thunderstruck’ and that’s where my love for Angus Young was born,â Robinson said. “But that’s a whole different story.”
As promised, Jordan launched Rob Squad Reactions with “Play That Funky Music” by Wild Cherry. “
“He’s had good feedback,” he said. “I had a few thousand views, a few thousand followers, and I kept posting every day.”
Growth was steady until Amber came on board a few months later with a tearful reaction to “believe” by Brooks & Dunn.
“That’s when it completely exploded,” he said. “It’s gone from a few thousand subscribers to 10,000, 20,000 to 30,000. Thousands of subscribers every day, so he’s really the star of the show.”
The royalty of pop music reacts
When the reaction channel started to take off, the Robinsons converted their spare bedroom into a studio, decorating the walls with framed photos and artwork sent by Amy Winehouse, Frank Sinatra, Janis Joplin and The Bee Gees. by members of the RSR family.
The incoming loot has become so intense that Amber recently asked the RSR family to direct that spirit to charity.
The guest bedroom isn’t the only thing that has received a makeover. Once Upon a Time, Jordan’s morning routine included a soundtrack from Tupac, Notorious BIG, Lil Wayne and Nas. Now it includes Corey Hart’s 1983 hit “Sunglasses at Night”.
“He loves this song,” Amber said with a small roll of her eyes.
But Jordan’s affinity for Canadian synth-pop could be influenced by what the channel meant.
“The journey he took us on and the opportunity he gave us have just exploded completely,” he said. “It was a total whirlwind.”
Amber’s musical roots were broader, having grown up with Pink, Alicia Keys, and her mother’s love for 1980s pop music.
âMy dad listened to rap, but he didn’t like me listening to it, so he played a lot of bluegrass when I was in the car,â she said.
She enjoyed expanding her musical horizons, but was unprepared for what happened after celebrating baby Luca’s return home with a reaction to John Lennon’s “Beautiful Boy”.
âYoko Ono congratulated us on the birth of our Luca,â she said. “And she thanked us for responding to her husband’s music.”
She was also not prepared for Tom Jones.
The 82-year-old Welsh crooner with the golden throat loved Robinson’s reaction to his performance of “I’ll never fall in love again” enough to leave a comment, “Thanks for listening, glad you both enjoyed it!”
Amber was so excited that she called Jordan while he was training.
âI completely panicked,â she recalls.
The Positively Simple Secret Ingredient For Reaction Video Success
Rob Squad’s recipe for success is just eight months of testing, but there’s never a missing ingredient.
âWe love to bring positivity to everything we do, whether we’re on YouTube or not,â Jordan said. “But when you see the RSR family having these great conversations in the comments of your videos, it’s the best feeling in the world.”
In reply to “A Good Day for a Good Day” by Michael Franti and The Spear A few months ago, Amber struggled to hold back tears as she described the “difficult journey” she and her husband went through and how the song represented the positive vibes they aspire to share on a daily basis.
Sure, they come across songs that they don’t like as much as others, but Jordan said, “The RSR family usually recommend amazing stuff.”
The cost of expanding their pop music horizons has mostly been time, but doing it together gave the young couple time on their own which is usually hard to come by for parents with two elementary-age children and a newborn baby.
âThis ends up being our time together,â Amber said. âSometimes Jordan doesn’t come home after practice until almost 9 am, and we’ll just start recording.â
The constructive time spent together strengthened their relationship and gave their educators a big boost.
âWe never really started this to make money,â Jordan said. “It’s almost a full time job right now, and we can see how it could be.”
Jordan said YouTube pays them a variable rate for every 1,000 pageviews a video gets. Views of RSR videos range from 10,000 to over half a million.
âThey might pay 50 cents per thousand for a certain type of video one day and then the next day it could cost $ 1.25 per thousand,” he said. âSo it’s not really something super consistent.
âSome people will flood their content with ads to make money, and you know that’s good, but we usually let YouTube put two or three of them because, like I said, we’re not here to. money. “
Rob Squad’s plans for 2022 include a chain of cinematic reactions and travel. Rob Squad channels helped the couple surprise their kids at Christmas with plans for a week-long trip to Walt Disney World.
The most important person they will meet on the trip will undoubtedly be Mickey Mouse, but Jordan said the past eight months have created many types of parents to visit.
âThere are members of the RSR family everywhere, that’s the coolest thing. “