Two Black Women Executives at YouTube Music Champion For Black Artists

As the month of June draws to a close, the celebration of Black Music Appreciation Month still continues on YouTube Music. The defense of black artists remains front and center, thanks to two black female executives there.

Responsible for partnerships with artists Brittany Lewis and Head of Global Music Strategy Mahlet Seyoum have teamed up to advance the same efforts to amplify black voices.

Of Senior Music Editor from Global Grind to Creative Manager, Hip-Hop and R&B, at Spotify, Lewis is familiar with covering and showcasing artists. She leverages that experience in her current role at YouTube to give artists the hands-on support needed to thrive on the music platform. She also oversees the #YouTubeBlack Voices Fund as co-lead.

Launched in 2020, the fund is a multi-year commitment “dedicated to spotlighting and growing black creators and music on our platform, giving them access to resources to help them thrive on YouTube,” according to the creators. Youtube. website.

“I feel like the work I do every day – whether it’s for a cause or a policy – I always think of the artists and their teams first,” Lewis Told Afro Tech. “And always thinking, ‘How does this program or policy help this artist? Or how does it hurt them? Always speak from their point of view or point of view and get feedback from artists and their teams. Just making sure that at YouTube, we’re making informed decisions with input from artists. »

Seyoum, meanwhile, has a theatrical background. His professional experience includes serving as Director of Sales Development and Head of Digital Brand Strategy for Emea Brandworks at Google before joining YouTube. In his current role, Seyoum prioritizes the needs of artists and discovers creative ways for them to connect with fans.

The Global Music Strategist executive is preparing to roll out a new initiative, called YouTube Avenues.

“This is really going to help bridge the gap and perhaps knowledge gap around YouTube and YouTube Music and how artists, underserved communities and black artists in particular can use YouTube for their monetization and to reach new fans” , Seyoum said. “Sometimes that lack of knowledge makes it insurmountable and so that’s what we really try to work on. It’s just one of many, but I think there’s a good group of us who are always going to push this forward.

Since June 1, YouTube has launched a four-part weekly scheduled playlist series in honor of Black Music Month and Juneteenth. If you haven’t already, tune in to learn more about YouTube Music’s lineup here.

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