What happened to Google Play Music?

For a while, Google Play Music was a competitor to popular music streaming services like Spotify and Apple Music. Granted, it might not have been a worthy contender in terms of subscriber count, but it was an alternative service for Google users.

If you’ve recently tried to access your old content from Google Play Music, you may have noticed that it’s no longer there. So where did he go?

Here’s everything you need to know about what happened to Google Play Music and where your content is going.

What happened to Google Play Music?

In 2006, Google acquired YouTube in an effort to enter the video sharing market. Five years later, Google launched Google Play Music in 2011. Moreover, YouTube also launched YouTube Music in 2015.

According to USA todayGoogle Play Music and YouTube Music combined had 20 million subscribers five years later in 2020.

When you compare that to bigger music subscription services like Spotify (113 million subscribers), Apple Music (60 million), and Amazon Music (55 million), the numbers weren’t where the company wanted them to be.

Related: You can now play songs directly from search in YouTube Music

Knowing this, Google probably realized that it didn’t make sense to have two competing music streaming services, especially when those two services didn’t perform so well individually.

Google officially announced the end of Google Play Music in 2020. Here’s how YouTube Music benefited.


How YouTube Music profited from the end of Google Play Music

After the merger between Google Play Music and YouTube Music, the company was able to take several steps, including consolidating its subscriber base and focusing its marketing efforts on a single service. Besides that, YouTube Music has also released lots of features to improve user experience for its free, ad-supported, and paid versions.

For example, YouTube Music introduced extensive playlist customization. Instead of 1,000 songs, playlists on YouTube Music can now contain up to 5,000 songs.

YouTube Music on iPad

Plus, you can have up to 100,000 personal tracks in your YouTube Music library, instead of Google Play Music’s 50,000 track limit. Similar to Google Play Music, YouTube Music subscribers can also download music for offline playback.

Additionally, YouTube is known for suggesting great related content. With this same algorithm, YouTube Music effectively helps subscribers find new artists and songs from its massive library of over 50 million official tracks and perform quick searches within a playlist.

According to The edge, YouTube Music attracted over 50 million subscribers in 2021. YouTube Music costs $9.99/month. However, if you want to access video content and YouTube Originals, you can pay $11.99/month for YouTube Premium.

Where did my Google Play music go?

Google play music shot on a Samsung smartphone with earphones lying nearby

Google announced the move from Google Play Music to YouTube Music months in advance, including how to move all of their content to the new platform. Unfortunately, for anyone who wants to access their content from Google Play Music after the deadline, you’re out of luck.

Related: How to play YouTube music from your smartphone via Bluetooth

In December 2020, Google Play Music stopped working. Also, the last day that users could download or transfer their data from Google Play Music to YouTube Music was February 24, 2021. After this date, all music library data was permanently erased without any way to access it. again.

When the transition was underway, Google Play had a tool that helped users move their entire library, profile, and playlists to YouTube Music. Unfortunately, this is no longer possible. So, if you haven’t taken advantage of it, you’ll have to start from scratch by creating a new library on a music app of your choice.

Learn the Basics of YouTube Music

As we’ve learned from our smartphone software updates, we don’t necessarily like change. But after a while we can get used to it and sometimes even be grateful for the new features.

While Google Play Music may have been a staple for many of us in the world of music streaming, YouTube Music is a worthy successor. With a ton of new features, YouTube Music can rival Spotify or Apple Music, and might even be your new favorite music streaming platform.

So, as with any new service, it’s best to educate yourself about all the great facets the platform has to offer before tossing it out and moving on to your next option.

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