Why “Spotify is not a marketing plan” to land a SongTheWrap hit

TheGrill 2021: “Most people who post songs on TikTok aren’t ready for what it takes to level up,” said the A&R executive.

While there are countless examples of young, up-and-coming pop stars who have seen brief viral success thanks to TikTok or have become famous on Instagram, record label executives argue that there is more to sell. as a musician than to get noticed on Spotify.

Speaking as part of TheGrill 2021 on a “Record Labels Today: Powering The Modern Music Business” panel, presented by the RIAA, record label executives explained why they are still relevant in terms of building fame and lasting success in the music industry. that goes beyond a viral moment.

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