YouTube Music Slowly Turns Into Spotify

Last week we saw that Canadian residents will be able to stream background music on the free YouTube Music tier. We are now seeing more changes, with Free Tier customers (again in Canada) losing the ability to watch videos.

This change brings YouTube Music’s level structure closer to that of Spotify. That’s not the only change, with details outlined in a Google support thread including:

Those who listen to free music with ads will now be able to

  • listen to music in the background
  • Shuffle play custom mixes (which are made just for you!)
  • find the perfect mood mixes for activities like training, commuting and more
  • explore millions of songs and thousands of playlists, for free

Those who pay for a YouTube Premium subscription will be able to enjoy additional exclusive benefits, such as the ability to

  • listen to songs on demand
  • watch videos on YouTube Music
  • skip tracks an unlimited number of times
  • enjoy YouTube Music ad-free

The change also aligns with Apple’s “voice-only” plan announcement at its release event just days ago. Obviously, the music streaming market is a hyper-competitive space right now and Google doesn’t want to be left behind. There are no immediate plans to scale up these changes globally, but we will stay tuned to the potential.

What features would you like to see introduced in YouTube Music?

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