YouTube Reaches First Name Rights Deal For Hollywood Park Music Venue – Deadline

For the first time on YouTube, the digital video giant announces the opening of a new 6,000-seat concert hall in Hollywood Park, the sports and entertainment area of ​​Inglewood, Calif., Just east from LAX.

The multi-year deal follows a similar game plan in Los Angeles and other cities. In downtown Los Angeles, the Staples Center was flanked by the Microsoft Theater, and in New York, the little neighbor of Madison Square Garden was renamed a few years ago by Hulu.

News of the deal for the YouTube Theater has arrived with a list of confirmed shows starting in early September. Construction is expected to be completed this summer, with an official opening slated for mid-summer.

“YouTube Theater will enhance the uniqueness of YouTube by combining physical ‘real life’ events that bring creators and fans together, while simultaneously sharing that same event experience with our two billion monthly global users via broadcasts live and VOD content, “said Angela Courtin, vice president of brand marketing at YouTube.” YouTube creators and artists are at the heart of YouTube and YouTube Theater adds to the portfolio of opportunities to stimulate their creativity, develop their businesses, grow their communities and much more. “

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Jason Gannon, general manager, SoFi Stadium and Hollywood Park, said the new theater fits the vision of Stan Kroenke, who developed the site.

“When deciding to create YouTube Theater, Stan Kroenke envisioned a world-class intimate venue that exemplifies three fundamental aspects: technology, creativity and entertainment. We can’t imagine a better partner to help bring us to life. to that vision than YouTube, “Gannon said.” YouTube Theater will be open to the public this summer as Los Angeles’ new home for e-sports, community gatherings, concerts and all types of live entertainment. YouTube Theater is the next step for Hollywood Park as we develop and realize the creation of a true sports and entertainment destination on our 300 acres.

YouTube Theater is designed to host a variety of live entertainment events. Hollywood Park and Live Nation have teamed up on an exclusive multi-year booking agreement and have already confirmed that Caifanes, Los Angeles Azules, Pitbull, Black Pumas, Devo, Trippie Redd, Alejandro Sanz, Christian Nodal, Marina and Louis Tomlinson would perform shows at the theater in 2021 and 2022. Guests will experience cutting-edge technology and premium finishes that enhance the fan experience, the company said.

YouTube Theater’s innovative features focus on interactivity, including a large-scale digital YouTube play button icon outside of the venue, which can transform into an immersive video screen for guests to interact with as they sit. reflecting on screen and viewing YouTube creator highlights and artist content. The venue also features a vibrant digital wall inside that will be used to celebrate YouTube creators and artists by showcasing them in a gallery-like setting.

The deal builds on previously announced partnerships by YouTube’s parent company, Google, with Hollywood Park, which made Google Cloud the exclusive cloud partner of the Los Angeles Rams, Los Angeles Chargers and their SoFi Stadium. Google Cloud is also YouTube Theater’s exclusive cloud partner. YouTube will be the exclusive video and music streaming services partner of YouTube Theater, SoFi Stadium and Hollywood Park and the exclusive video services partner and official music streaming services partner of The Rams and Chargers.

The Legends Global Partnerships division replaced Hollywood Park in the transaction.

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